Google Ads and paid media
Account structure, bidding, search terms and budget decisions. Understand when to use automation and when to question it.
Marketing team training
Give your team the know-how.
It’s easier to learn when the examples are your own. I run practical sessions around your team’s campaigns, reports and questions, helping people understand the results and work out what they would do differently.
Discuss your team’s trainingFree discovery call · Around 45 minutes · Directly with Matt · No obligation
Tailored sessions · Real accounts · Remote or in person by arrangement
Training topics
Start with the questions your team is asking.
Choose a focused topic or combine related skills into a training series.
GA4, tracking and measurement
Conversion tracking, attribution and CRM outcomes. Connect reporting to the questions your business needs answered.
Lead quality and acquisition costs
Look beyond cost per lead. Understand qualification rates, lead-to-sale conversion and the cost of winning a customer.
Landing pages and conversion
Identify friction, write clear test hypotheses and decide which changes deserve your team’s time.
Performance analysis and priorities
Explain what changed, investigate likely causes and decide which opportunities to tackle first.
Managing your marketing agency
Read reports critically, ask useful questions and assess recommendations against your business goals.
Workshop formats
A session or a series, depending on the need.
We agree the topic, group size and session length around what your team needs to learn.
Focused workshop
Work through one topic in depth, with practical exercises and clear next steps.
Team training series
Build related skills over several sessions, with time to apply the learning between them.
Account walkthrough
Use your advertising accounts, analytics or reporting to work through a real performance question.
Sessions can be remote. In-person delivery, location and any travel are agreed in advance.
Who I train
At the right level for the people in the room.
The examples, pace and level of detail fit the people in the room. We use your accounts and data where access and security requirements allow.
- Marketing managers and performance teamsBuild confidence in campaign analysis, measurement and testing.
- Leaders and teams managing agenciesUnderstand results, challenge recommendations and make informed budget decisions.
- Marketing and sales teamsConnect lead quality, follow-up and customer acquisition.
Practical outcomes
More confidence when it’s time to decide.
The useful test is what happens afterwards: can people explain a change in performance, ask a better question or make a recommendation they can justify? That’s what the sessions are designed to help with.
Invest with clearer priorities
Compare growth opportunities, weigh the trade-offs and decide where additional budget or effort is justified.
Assess results and recommendations
Know what to ask your team or agency, challenge assumptions and distinguish useful evidence from an impressive report.
Connect marketing, sales and operations
Understand how customer quality, sales follow-up and delivery capacity affect the return on marketing.
Build a more capable team
Give people a shared way to investigate problems, recommend action and take ownership of the decisions they make.
Straight answers
Digital marketing training FAQs.
Scope, delivery and what to expect.
How much does training cost?
Pricing depends on the topic, preparation, group size and delivery format. We agree the scope and fee before you book.
How long are the sessions?
Session length depends on the topic and the level of practical work. We agree the timing upfront, whether you need one focused session or a series.
Is the training suitable for beginners?
Yes. The content is matched to your team’s experience, from foundations for newer marketers to deeper analysis for experienced teams.
Can you use our actual accounts?
Yes, where access and security requirements allow. We can work through your campaigns, analytics, funnel or reporting.
What do we need to prepare?
We’ll agree preparation before the session, including the questions to cover, relevant reports and any account access needed.
What will we receive afterwards?
The outputs depend on the session and are agreed upfront. Materials and next steps will reflect the topics covered and the decisions your team needs to make.
Can training be remote or in person?
Remote sessions are available. In-person delivery depends on location and availability, with travel and timing agreed before booking.
Is follow-up support available?
We can agree a follow-up session or ongoing advisory if your team needs help applying the learning.
Start with a conversation
What would your team like to get better at?
Tell me who would be joining and where they tend to get stuck. We’ll talk through what would be useful to cover and how to make the sessions relevant to their day-to-day work.
Discuss your team’s trainingFree discovery call · Around 45 minutes · Directly with Matt · No obligation
Not ready for a call? Email me instead