Google Ads management
Reach people searching for your services and support them through to enquiry.
- Search campaign strategy and management
- Performance Max, YouTube and Display
- Bidding, budgets and conversion tracking
Google Ads, Meta Ads & paid media management
Get more from your ad spend.
A campaign can generate plenty of leads and still disappoint when the sales come in. I manage your advertising with both in view, so we can spend more confidently on the people most likely to become customers.
Discuss your advertising
Free discovery call · Around 45 minutes · Directly with Matt · No obligation
Explore management services ↓Hands-on management · Direct senior support · Business-focused decisions
Platforms and expertise
Choose channels with a job to do.
I help you choose the channel mix that’s right for your business goals and audience, based on how your customers discover, research and choose your services. Each platform has a clear role, with budget allocated around lead quality, acquisition costs and opportunities to grow.
Meta Ads management
Facebook and Instagram advertising built around your audience, offer and lead quality.
- Lead generation and website campaigns
- Audience strategy and creative testing
- Remarketing and CRM feedback
Microsoft Ads management
Reach additional relevant search demand through Microsoft Advertising.
- Account setup, review and restructuring
- Search terms, targeting and exclusions
- Budget, bidding and performance management
TikTok & other paid media
Broader media expertise when your audience and business case call for it.
- TikTok ads and creative testing direction
- Programmatic, connected TV and direct buys
- Channel assessment and measured testing
The work involved
What I take care of.
Campaign management
I handle the day-to-day campaign decisions, from search terms and targeting to bids and budgets, and explain why I’m making changes.
Creative and landing-page strategy
The ad is only the start. I work with your team on the messages, offers and page improvements that help interested visitors take the next step.
Tracking and lead quality
I use tracking and feedback from your CRM or sales team to understand which campaigns bring good enquiries and which mainly add to the workload.
Budget and business decisions
We look at the cost of winning customers, what those customers are worth and how much business your team can handle before deciding where the budget should go.
I manage the advertising and guide the supporting work. Creative production, landing-page development and complex integrations are agreed separately.
Lead quality and business results
Measure advertising by the customers it generates.
A lower cost per lead can still mean a higher cost per customer.
Illustrative example · Not client results
Campaign A
- Advertising spend
- $8,000
- Leads
- 100
- Cost per lead
- $80
- Customers acquired
- 5
- Cost per customer
- $1,600
Campaign B
- Advertising spend
- $7,500
- Leads
- 75
- Cost per lead
- $100
- Customers acquired
- 10
- Cost per customer
- $750
I assess lead costs alongside qualification, sales conversion and customer acquisition cost.
Who you work with
You work directly with me.
I bring more than 20 years of experience across advertising, marketing, data and sales. That means understanding the campaign detail and how it affects the wider business, from the quality of enquiries to your team’s ability to convert them.
When you want to discuss a result or a recommendation, you speak to me. I’m responsible for the campaign work, and I can explain the thinking behind it. My work has been recognised by Adobe, Microsoft and Google.
Finding the right support
Is ongoing management right for you?
A good fit
- You have an established lead generation business and a validated offer.
- Your advertising budget warrants direct senior management.
- You can share sales outcomes and act on improvements to the customer journey.
Need different support?
Unsure what is limiting performance?
Start with a growth audit →Need a specific tracking or account fix?
Explore one-off projects →Your team or agency already runs the campaigns?
Explore growth advisory →
Straight answers
Paid advertising management FAQs.
Can you take over our existing Google Ads or Meta Ads accounts?
Yes. I review the existing setup and retain what is working, with changes agreed around your goals and the account’s needs.
How do you measure lead quality?
I connect advertising performance with the best sales evidence available, including qualification, CRM stages, customers and revenue. Where appropriate, those outcomes are fed back into the advertising platforms.
Do you produce ads and build landing pages?
I direct creative strategy, messaging, testing and landing-page improvements. Your team or production partners normally handle design and development. Any direct production work is agreed separately.
Do you have a minimum advertising budget?
This service suits established businesses investing enough for senior management to make a meaningful difference. We discuss your budget, goals and the work required before deciding whether it is a good fit.
How much does PPC management cost?
Fees reflect the accounts, platforms and level of involvement required. We agree the scope, management fee and terms before starting. Advertising spend is separate.
Can you work with our internal team or agency?
Yes. I can work alongside your marketing team, sales team, developers and creative partners, with clear responsibilities for management and supporting work.
Start with a conversation
Let’s look at your advertising.
Tell me how the campaigns are performing and what happens to the enquiries they bring in. We’ll talk through where you need help and whether I’m the right person to take it on.
Discuss your advertising
Free discovery call · Around 45 minutes · Directly with Matt · No obligation
Prefer email? Get in touch