Leads aren’t turning into customers.
Campaign reports look healthy, but sales and acquisition costs tell a different story.
Digital marketing and growth audit
Find what’s going wrong.
When the results aren’t good enough, there’s rarely a shortage of ideas about what to change. The harder part is knowing which explanation to trust. I look through your marketing and sales evidence to find what deserves attention first.
Discuss a growth audit
Free discovery call · Around 45 minutes · Directly with Matt · No obligation
See what’s included ↓Independent assessment · Prioritised recommendations · No ongoing commitment required
When an audit helps
You know something isn’t working. You just don’t know what.
You might have more leads without more sales, conflicting reports, or several teams with different views on the problem. Looking at one account in isolation won’t always explain it. The audit follows the enquiry far enough to understand where things start to go wrong.
Everyone has a different explanation.
Marketing, sales and your agency see different parts of the problem.
You don’t know what to fix first.
Campaigns, tracking, landing pages and follow-up all need attention.
You need an independent view.
Existing processes and assumptions need a fresh assessment.
From advertising to sales
Follow the enquiry through to the sale.
I follow the evidence from advertising through to sales, focusing on the areas most likely to explain your results. We agree the scope around your business and the questions that need answering.
- Advertising
- Landing page
- Enquiry
- Qualification
- Follow-up
- Sale
- Revenue
Advertising
- Campaign structure, targeting and bidding
- Budget allocation and channel mix
- Creative, messaging and search terms
- Conversion signals used for optimisation
Landing pages and enquiry paths
- Message match and offer clarity
- Forms and barriers to enquiry
- Call paths and mobile experience
- Different journeys for different audiences
Measurement
- Conversion definitions and tracking
- Attribution and reporting gaps
- CRM data and offline conversions
- Enhanced conversion tracking
Lead quality
- Lead quality by source and campaign
- Qualification rates and lead mix
- Which leads become customers
- Revenue by acquisition source
Lead handling
- Speed to contact and contact rates
- Lead routing and nurture
- Where leads stall before a sale
- Missed follow-up opportunities
Acquisition costs and customer value
- Cost per lead and cost per customer
- Lead-to-sale conversion rates
- Customer value
- Where improvements could have the biggest impact
What you leave with
A clearer view of what to do next.
An explanation backed by evidence
I explain what appears to be limiting results, what supports that view and where missing data makes it harder to be certain.
Recommendations in a useful order
The recommendations take account of the likely benefit, the work involved and how confident we can be, so your team has a sensible place to start.
Time to work through the findings
We go through the findings together, discuss the practical implications and give the people doing the work a chance to ask questions.
How it works
From investigation to an action plan.
Agree the scope
Discuss your goals, current concerns, available data and what the audit needs to answer.
Investigate
Review the relevant advertising, website, analytics, CRM and sales information.
Prioritise findings
Connect the evidence and rank improvements by likely impact and effort.
Review the action plan
Work through the recommendations with your team and agree what comes next.
An example from travel and loyalty
Finding growth opportunities beyond the next campaign.
A travel and loyalty business wanted to grow without relying so heavily on one advertising platform. Campaign reporting was difficult to compare, acquisition focused on people ready to buy, and the business wanted more customers to return without paying to reach them again.
I reviewed the advertising accounts, conversion tracking, website, content and customer retention opportunities. I identified inconsistent conversion goals and attribution settings, then recommended changes to make reporting more comparable and campaign optimisation more reliable.
The recommendations went beyond the ad accounts: test additional channels against audience fit, create landing pages around customer needs, use educational content to reach people earlier, and make valuable resources easier to find.
I also outlined how customer preferences and useful reminders could support more relevant follow-up and repeat visits. The audit gave the team specific recommendations across acquisition, measurement and retention, rather than treating growth as an advertising problem alone.
Finding the right support
Is a growth audit right for you?
A good fit
- You have an established offer and meaningful marketing activity.
- You have lead or sales data to investigate.
- You’re unsure what is limiting results, and your team can act on recommendations.
It may be too early
- Your business is pre-launch or the offer is still unproven.
- There is too little traffic, lead or sales data to identify patterns.
- Your main need is basic marketing setup.
Straight answers
Digital marketing audit FAQs.
What does a growth audit cover?
The audit can cover advertising, landing pages, measurement, lead quality, follow-up and sales outcomes. We agree the scope around your concerns and available evidence, rather than applying the same checklist to every business.
How long does an audit take?
Timing depends on the agreed scope, systems and access required. We agree the schedule before starting.
What access will you need?
Typically the relevant advertising accounts, analytics, website information and CRM or sales reporting. We agree access based on what the audit needs to investigate.
Will you review our agency’s work?
Yes, where it affects performance. I assess the work and evidence objectively, with the aim of finding improvements your business and agency can act on.
Do you implement the recommendations?
Your team or partners can implement the action plan. If you need my help with a defined project, ongoing advice or paid advertising management, we agree that separately. The audit carries no ongoing commitment.
Can you audit just one area?
Yes. If the problem is already clearly defined, a focused one-off project may be more useful than a broader audit.
How much does a growth audit cost?
The fee depends on the scope, systems and complexity of the business. We discuss what is needed and agree the fee before work begins.
Start with a conversation
Tell me where results are falling short.
You don’t need to know what’s wrong before we talk. Tell me what you’re seeing, what you’ve tried and what you’d like to improve. I’ll help you decide whether an audit is a sensible next step.
Discuss a growth audit
Free discovery call · Around 45 minutes · Directly with Matt · No obligation
Prefer email? Get in touch