Marketing budgets and priorities
Weigh up new opportunities against existing commitments. Decide where more investment is justified and where effort should shift.
Ongoing growth marketing advisory
Advice when you need it.
You have people doing the work. What you sometimes need is someone experienced to talk it through with, especially when the reports, recommendations and business priorities don’t quite line up. I work alongside your team as those decisions come up.
Discuss ongoing advisoryFree discovery call · Around 45 minutes · Directly with Matt · No obligation
Independent advice · Direct senior support · Your team keeps executing
When advisory helps
For leaders with a team already in place.
For CMOs, COOs, founders and marketing leaders with a team or agency in place who want senior input as they deliver their plans.
- Decisions need an experienced second opinionYou want to work through a budget change, agency recommendation or growth opportunity before committing.
- Plans need to adapt as results come inYour team needs help deciding what to continue, change or stop as the work progresses.
- Your team needs additional specialist experienceYou have capable people delivering the work and want ongoing input across acquisition, conversion and measurement.
Where I can help
The questions we can work through.
Bring the plans, results and recommendations your business is working through.
Team and agency recommendations
Review proposals, challenge assumptions and give the people delivering the work clear, practical feedback.
Results and next steps
Review what campaigns and tests are producing. Decide what to keep, change or try next, based on customer quality and business results.
Marketing, sales and operations
Work through decisions that cross team boundaries, from lead follow-up to sales capacity and the value of different customers.
How it works
A regular conversation, with help in between.
Regular meetings give us time to review what’s happened and discuss what comes next. When something can’t wait, you can also get in touch between sessions, within the availability we agree.
Agree what support you need
We agree which parts of your marketing need ongoing advice, how often we will meet and how you can contact me.
Meet regularly to review results
In each meeting, we review progress, discuss your team’s or agency’s recommendations and agree what to do next.
Get advice before the next meeting
Contact me for input on a budget change, agency proposal or campaign result without waiting for our next meeting.
Your team or agency does the work
I advise on plans, recommendations and results. Your team or agency runs the campaigns and carries out the agreed work. I can review accounts or data when needed.
The fee, availability and any minimum commitment are agreed before we start. If you also need me to manage campaigns or deliver a project, we agree that work separately.
An example from health services
Advising a health-services team on marketing and sales.
The situation
Lead numbers were healthy, but marketing, follow-up and revenue reporting were working separately.
My involvement
I connected the journey from the first ad through follow-up and sale, then helped the team choose, run and review useful tests.
The value
A shorter list of priorities, clearer ownership and reporting focused on revenue rather than lead volume.
Straight answers
Growth marketing advisory FAQs.
How ongoing advice fits your team and the work already underway.
How is advisory different from a growth audit?
An audit is a defined assessment with findings and prioritised recommendations. Advisory is ongoing support as your team delivers its plans, reviews results and makes new decisions.
Can you work with our existing agency?
Yes. I can work alongside your agency and internal team to review plans, discuss recommendations and assess progress against your business goals.
How is advisory different from a fractional CMO?
Advisory adds experienced input while your business retains ownership of the marketing function. A fractional CMO usually takes on leadership responsibilities such as managing the team, planning and budgets.
Will you implement the recommendations?
Your team or agency normally handles implementation. If you need hands-on paid advertising management or a defined project, we can scope that separately.
How often do we meet?
We agree a meeting frequency that fits your plans, the decisions ahead and the level of support your team needs.
Can I ask for advice before our next session?
Yes. You can get input on questions such as an agency recommendation, budget change or campaign result without waiting for the next scheduled session. We agree how to get in touch and what availability is included before starting.
How much does advisory cost?
The fee depends on the scope, meeting frequency and level of involvement. We agree the fee before work starts.
Is there a minimum commitment?
Any minimum commitment and the engagement terms are agreed upfront as part of the scope.
Start with a conversation
Talk me through the decisions ahead.
Perhaps you’re weighing up a bigger budget, reviewing an agency recommendation or wondering why results have changed. Let’s talk about the questions on your mind and whether ongoing advice would be useful.
Discuss ongoing advisoryFree discovery call · Around 45 minutes · Directly with Matt · No obligation
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